Since 1991, the Chalk It Up! Festival has been delivering fantastic family fun and has become one of the longest-running and most popular festivals in the Sacramento region. In recent years (prior to 2020), its three-day Chalk It Up! Festival has amassed crowds of over 60,000 people who come to enjoy the hundreds of sidewalk chalk art masterpieces, live music, vendors, and more.

Last year, for its 30th Anniversary they updated the Chalk It Up! Festival to include “Chalk It Up! Around Town!”